Convergence – Customer experience and marketing

A new world that you can’t help but feel, see, taste, hear and smell.


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They are multiplying. The brand clones are on the rise

Value proposition differentiation. When you don't have it you join the march of pretty same, the me too, sloppy and listless. Don't be another clone.


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Previously insurmountable brands are being value digested

Brand Value. Strategic awareness occurs when you have differentiated your brand in the mind of your market.


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Branding a product. Launching a brand, not a product

Branding a product. Over time, product patents expire and features hit diminishing returns.


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Brand strategy. B2C or B&C that is the question?

One change is the growing trend away from consumers only being influenced by brands.


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University of Birmingham: Print Me store

University Marketing - Partnering with the University of Birmingham to develop improved customer experiences.


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Employment branding

Dramatically reduce your recruitment costs.


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