powerful-branding simon sinek ted talk

People don’t buy what you do

Why is Apple so innovative as brand? Year after year, after year, they’re more innovative than all their competition.

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mergers and acquisitions, growth

Mergers and Acquisitions

Mergers and Acquisitions. Don’t underestimate the need to manage this carefully to avoid a complete brand mess.

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brand design agencies business growth

Brand is effect, not the cause

We’re finding that the old ‘positioning + visual identity’ formula no longer delivers, everyone is doing that.

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