A full service business innovation and transformation agency with aligned brand marketing and creative services in Birmingham. It’s about attractive results.
A full service business innovation and transformation agency with aligned brand marketing and creative services in Birmingham.
It’s about attractive results for business.
Our team has a broad range of high level client and agency side experience, which we believe is an important attribute for true insight into day-to-day client situations and over-arching organisational needs. We have re-invented the dynamic between client and agency for a much more successful outcome long term.
PhilosophyBack to top
Forces such as magnetism and gravity, while seemingly subtle, have a powerful and constant influence on our lives.
They govern us without our awareness of their presence. Their ‘pull’ is not overt and goes largely unnoticed, yet they govern so much of what we do. They are natural vs. mechanical, powerful vs. forceful and attractive vs. coercive.
Magnetism occurs when charged electrons align themselves in the same direction. As in nature, magnetic companies and brands are ones that are aligned and ‘pulling’ together toward a common goal. Once that alignment takes place, the rest comes naturally. Target customers are no longer ‘targets’, since they will gravitate towards your message and products.
The emphasis shifts from artificially capturing customers to naturally attracting them.
Magnetism then comes from a distilled and powerful sense of purpose. This purpose reverberates throughout the organisation and intuitively guides the organisation’s members to act and behave in ways that promote this vision. The cost of top-down internal messaging is greatly reduced. The process becomes more natural, more fluid and instinctive.
Our OfficesBack to top
A great environment we believe helps produce great work and productive relationships. A full service brand marketing creative agency in Birmingham.
We purchased our studio complex near St Paul’s Square Birmingham in 2006, to provide a permanent centrally located UK HQ for the AlignandPull organisation. Within minutes of New Street & Snow Hill train station, M6, M42, M5 and Birmingham International Airport, getting around is easy.
With a lounge, WiFi and three equipped meeting rooms; we encourage our clients to use our space for meetings and collaborative thinking – or just time away from their own environment.
St Paul’s Square is a wonderful Georgian oasis in Birmingham City Centre, with some excellent establishments for working and socialising!
The Online PullBack to top
Most of us were brought up in the TRON digital frontier. TS80′s, BBC Micros, ZX Spectrums, Commodore 64′s, Amigas and Atari ST’s, progressing to DOS, Windows and 486′s, before discovering the possibilities of Macintosh and ‘Think Different’. Tinkering with modems, playing games on phone lines, until the early 90′s when the internet protocol arrived.
Computers suddenly became communication tools, although there were only a handful of websites to browse and friends to e-mail. Digital worlds are now part of the everyday convenience, with converging mobile technology and social media the most essential brand touch point for any organisation. The web now offers a very rich visual and interactive experience and with the increased use of smart phones and tablets – you can take the interactive experience with you.
These are great times to be in marketing.
Steve Jobs RIP who has always been an inspiration.
“We don’t get a chance to do that many things, and every one should be really excellent. Because this is our life. Life is brief, and then you die, you know? And we’ve all chosen to do this with our lives. So it better be damn good. It better be worth it.” – Fortune
Here are just some of the things we can help you with:
- Digital strategies
- User experience
- Responsive web design
- Mobile browsing
- Online applications
- SEO & Social media engagement
- Digital Presentations
AcademiaBack to top
The AlignandPull team work in close proximity with academic institutions, colleges and universities and have created an open forum for academic collaboration.
We are constantly looking for new thinking and concepts that will give our clients a competitive advantage. We are often invited to lecture on brand marketing, online theories and real world application.
Doing the same, will give you the same result.
New Book ‘Branded Lives’ Dr Cinzia Priola from Aston University’s Business School
A great book from Dr Cinzia Priola from Aston University’s Business School, a well respected authority on branding, providing much academic influence to AlignandPull.
Branded Lives explodes the myth that a brand must, or even can stand for one unified, easily communicated message. While warning of the dangers of managing to preserve this myth, the book also celebrates the plurality of brand meanings generated by those employed to serve both the brand and the customer. I recommend reading this book in its entirety. If you are like me, your reading will bring a refreshing fullness to the experience of brands and branding and many new insights.’
Branded Lives explores the increasingly popular concept of employee branding as a new form of employment relationship based on brand representation. In doing so it examines the ways in which the production and consumption of meaning at work are increasingly mediated by the brand.
This insightful collection draws on qualitative empirical studies in a range of contexts to include services, retail and manufacturing organizations. The contributors explore the nuances of employee branding from various disciplinary standpoints such as: organization studies, marketing, human resource management and industrial relations. They take a critical perspective on work and organisations and document the lived experience of work and employment under branded conditions. In investigating the extent to which a variety of organizational strategies seek to mould workplace meanings and practices to further build and sustain brand value and the effectiveness of these in terms of employee responses, the authors question whether the attempt to ‘brand’ workers’ lives actually enhances or diminishes the meaning and experience of work.
Based on in-depth qualitative, ethnographic and case study research this compendium will prove essential for researchers working within the general area of employment studies and specifically on branded employment and work. Students in marketing, human resource management and management as well as HR and marketing practitioners interested in employee branding will also find this book relevant and stimulating.
Matthew J. Brannan, Elizabeth Parsons and Vincenza Priola
2. Considering the ‘Bigger Picture’: Branding in Processes of Financialization and Market Capitalization
3. Be Who You Want To Be: Branding, Identity and the Desire for Authenticity
Christopher Land and Scott Taylor
4. The Branded Self as Paradox: Polysemic Readings of Employee–Brand Identification
Sandra Smith and Margo Buchanan-Oliver
5. The Trouble with Employer Branding: Resistance and Disillusionment at Avatar
6. Internalizing the Brand? Identity Regulation and Resistance at Aqua-Tilt
7. Recruitment and Selection Practices, Person–Brand Fit and Soft Skills Gaps in Service Organizations: The Benefits of Institutionalized Informality
Scott A. Hurrell and Dora Scholarios
8. The Brand I Call Home? Employee–Brand Appropriation at IKEA
Veronika V. Tarnovskaya
9. Appropriating the Brand: Union Organizing in Front-line Service Work
10. Employer Branding and Diversity: Foes or Friends?
Martin R. Edwards and Elisabeth K. Kelan
11. Placing Branding within Organization Theory
Matthew J. Brannan, Elizabeth Parsons and Vincenza Priola