Used previously for functional thesis and dissertation printing but with the opportunity to be so much more, we worked with Creative Media to innovate new retail opportunities, products and transformed a mundane copy shop and service into an exciting retail experience.
BRANDING, RETAIL, CUSTOMER ENGAGEMENT, INTERIOR DESIGN
We drew influence from high street brands that gear themselves primarily to students (Urban Outfitters, Converse, Superdry, Jack Wills, Abercrombie & Fitch) and started creating an eclectic, bohemian space, full of engaging customer touch points that everyone could enjoy and products they could buy!
The environment focus was placed on juxtaposing textures and materials to create something that was attention grabbing, interesting to the eye, inspiring to the student consumer as well as creating as many varied merchandising opportunities as possible.
Products were sourced, digital visuals were created and over the course of 2 days the project refit was installed. The shop now has a more comprehensive range of products and services available in a much more engaging way.
Sales have increased dramatically. We are constantly working in a ‘retail way’ to develop the space and diversify the product range beyond to appeal all aspects of University life, from sports clubs to T-Shirt for parties, to personalised gifts and events.
“AlignandPull have been supporting and developing our brand for the past 15 years. I consider them to be a partner and a safe pair of hands. They have worked alongside our internal team to deliver large prestigious projects and more recently ongoing support to help us reshape the way that we work as a commercial entity. The relationship is firmly rooted, with a unique team togetherness.”
Tell us about your brand challenges and business ambitions. You’ll be amazed at the difference experience and a little bit of bravery can make.
What do you want to be famous for?
T: 0121 233 3762
57 Water Street
Birmingham B3 1EP