AlignandPull work with clients to evaluate their current brand position, understand the business ambition and audit activity to propose a clear route map and action plan for change where required.
- Brand Workshop
- Current State Audit
- Industry Review
- Competitor Analysis
- Perception Survey External
- Perception Survey Internal
- Brand Guardianship and Management
- FREE Brand Communications Audit
AlignandPull illuminate brands for businesses
All agencies do branding don’t they? In a word no, most of the solutions are corporate identities which look great but that’s about as far as it goes, superficial never works, depth of brand value does.
The AlignandPull brand intervention is designed specifically for organisations where there is a clear or even an unclear brand dysfunction. You may have already spotted the symptoms of lower value perceptions, a drop in revenues, current marketing activity being less effective and the need to discount to drive sales.
AlignandPull deliver total brand intervention through interactive workshops, structured incremental processes, relevant, viable ideas and hands-on consultancy, for businesses big and small
AlignandPull brand interventions are delivered by a team with 20 years experience. We find your existing merits, distinctness and difference in your market and can culture new ones incorporating service design to create new revenues. A hybrid end to end approach that will deliver relevant brand improvement, innovation and deployment with – no gaps.
Investing in your brand should deliver bottom line results and increase shareholder value
The processes are simple, structured, gradual, low cost, brand improvement components to make your organisation more successful. The journey will improve and innovate your brand perception to a new relevance, which can then be pulled into more receptive markets.
Brand WorkshopBack to top
A strong brand is vital for the successful delivery of your business objectives. An effective brand will elevate interest to a new level, clarifying your messages and setting you apart from your competitors.
It’s a critical benchmark for the alignment all activity and behaviour.
AlignandPull has a proven and powerful way of working. Our Brand Spanking methodology and brand workshops are widely accepted as a great success – as well as great fun!
We understand what a brand represents, and can help you to articulate your unique business messaging and USP’s to target audiences both within and outside your own organisation. Together, we’ll embark on a journey, a workshop designed to get to the heart of your business. We’ll analyse your world today and what part you will play in that world in the future.
Achieving buy-in for change, at any level within a business is paramount, that’s why our workshop involves a small team of key personnel to represent the different areas of the business.
Our interactive workshops provide the bedrock for us to create a clear and concise proposition, brand structure, consistent brand identity and key messaging framework to benchmark your communications strategy.
Current State AuditBack to top
AlignandPull get inside your business
We undertake rigorous research into your business environment, conduct a competitor analysis and review your external communication platforms and channels. We will also confirm or challenge preconceptions of your organisation by speaking to those who know you best; an internal perception survey gives your employees a voice and an external perception survey allows your customers to feedback.
Industry ReviewBack to top
Consumption and trends
AlignandPull undertake a thorough industry review in order to define the current market, explore trends and understand how your product or service is consumed. It is critical to get to grips with the environment you are operating within, in order to leverage as much value as possible from your brand.
Competitor AnalysisBack to top
What are they doing and what are they not doing?
A competitor analysis helps identify the key players in the market and defines their positions, strategies and initiatives. It forms a fundamental part of our brand transformation activity, as it gives us a clear understanding of the competitive dynamics of the marketplace and provides valuable information for developing future strategies and target markets proactively.
Perception Survey ExternalBack to top
What do they think?
Your external audience hold the key to unique insights on how they consume your brand, why they consume it and how they want to engage with you in the future. AlignandPull use external perception surveys, focus groups, telephone interviews and one-to-ones to diagnose key issues and identify proactive solutions.
Perception Survey InternalBack to top
Engage your loyal ambassadors
Your internal audience are amongst your greatest brand ambassadors. What they say and think about your brand and how they feel towards your business are key enablers for success. AlignandPull use internal perception surveys, focus groups and one-to-ones in order to measure and assess employee engagement.
Brand Guardianship and ManagementBack to top
AlignandPull can act as your brand guardians; another layer of protection for your brand identity.
In a business where your brand is being used by an in-house team, designers, contractors and third parties; a flexible but consistent guide for brand application supports the development of business activity, but reduces the risk of brand dilution.
We evolve guidelines where required, to accommodate international activity and local application.
Brand guardianship maintains consistency, but promotes new application to reflect technological advancement, communication channel shifts or new business case strategies.
FREE Brand Communications AuditBack to top
We offer a value versus effectiveness spend optimisation audit to really drill down into the essentials ‘that work’ to the ‘not sure, but we did this last year’, to new thinking ‘that will save and work’.
If you would like to talk to us about your business and how we can help you, please get in touch.