Discuss it. Choose it. Use it. NHS
“AlignandPull created a powerful socially engaging brand proposition to reach out to specific social groups as well as engage front line health personnel. The net result has seen a 78% increase in the uptake of LARC. AlignandPull continue to work with the NHS providing business founded strategies and applying them to Social Marketing issues.”
The Brief
The ‘Discuss It. Choose It. Use It’ campaign developed by AlignandPull was the creative solution to raise awareness and adoption of lasting and reliable contraception for young adults. The culmination of 12 months work involving end user teenage workshop groups and front line health workers.
From experience, young adults can be a tough audience to get through to – they are media savvy and are easily switched off to educational campaigns. Our approach was to involve young adults from across Birmingham, developing the campaign to ensure that the final look and feel resonated with their views on sexual health. From our focus groups we engaged ‘campaign champions’ to help spread the good word.
The Solution
- Social marketing campaign
- Campaign creation and management
- Focus groups
- Promotional collateral on and offline
- Integrated media campaign
- Face to face events
- Interactive game
