NEC Group The Ticket Factory
I want to…
The Brief
Creative brand awareness campaign to generate interest and develop their consumer database outside of the Midlands area, whilst promoting the diversity of shows and venues.
Target under 35s, music fans, festival goers, university / college students.
The Solution
‘I want to…’ was a powerful and diverse campaign used to highlight the variety of events promoted through The Ticket Factory with the flexibility for each ad or communication to be tailored to a specific audience group, location, season, time of publication etc.
Targeting students, we teamed up with Scream pubs – an M&B student pub chain – and ran ‘I want to…scream’ competition to win free tickets. Activity in pub and online, through Facebook, increased the e-mailed database and website traffic significantly which proportionally increased interest and sales.
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