AlignandPull grow businesses.
- Business Transformation Workshops
- Business Model Innovation
- Service Design
- Market Analytics and Research
- Value Proposition Development
- Workforce Engagement
AlignandPull grow businesses
The AlignandPull intervention is designed specifically for organisations where there is a clear or even an unclear dysfunction. Perhaps your activities are becoming less effective, your voice is becoming increasingly incongruent, your team more despondent and your customers are becoming less interested in your products and services.
We deliver the total intervention through interactive workshops, structured incremental processes, relevant, viable ideas and hands-on consultancy, for businesses big and small
The AlignandPull journey is by design, an experience that’s far removed from the observed dysfunctional culture of quickly applied ineffective knee-jerk marketing, online and creative and campaign fixes that often don’t address fundamental business service design issues first. AlignandPull start where most traditional advertising, marketing, brand, PR and online agencies don’t. We also continue where most business consultancies stop. A hybrid end to end approach that will deliver business improvement and innovation with – no gaps.
The AlignandPull processes are simple, structured, gradual, low cost, business improvement components to make organisations more successful. The journey will improve and innovate service design and business function to a new relevance, which can then be pulled into receptive markets by a defined value proposition, brand development and advertising and marketing.
From boardroom innovation to deployment, no dilution, no distracting creative whims, overspends, waste and misinterpretations – all interventions and deliverables are benchmark aligned to sit within a clear pathway.
Your boardroom objectives remain accurate, defined, relevant and intact. Your investment becomes more effective, your workforce become engaged with a clear purpose, your costs reduce, your returns are bigger and shareholder value is increased. This is what our clients have experienced to date and are happy to talk to you about it.
Business Transformation WorkshopsBack to top
Business transformation is the fundamental change to the way a business operates, whether that is moving into a new market or operating in a new way.
It is an approach that will align an organisation’s activities relating to people, process and technology more closely with its business strategy and vision. This fundamental change aims to meet long-term objectives.
AlignandPull offer a results focused workshop experience for your business. Our key principles help organisations distill, clarify, align and articulate their unique business value propositions, creating desirable magnetism for greater commercial success – the pull.
Working collaboratively with your business, our unique process allows us to analyse the current space your organisation occupies; it’s strengths, weaknesses, relevance, articulation and ability to deliver on the new or emerging marketplace demands.
Business Model InnovationBack to top
Business Model Innovation refers to the creation or reinvention of the business itself.
Innovation is more typically seen in the form of a new product or service offering, a business model innovation results in an entirely different type of company, that competes not only on the value proposition of its offerings, but aligns its profit formula, resources and processes to enhance its value proposition, capture new market segments and ‘step up’ and over the competition with something much more compelling.
Whatever business issues or challenges you face, AlignandPull have the knowledge and experience to quickly determine actions required to influence change. Our process of engagement, understanding, the ability to spot opportunity to support business objectives and create and support an implementation plan is proven.
Ideal if you are looking to:
- Launch a new product
- Enter a new market
- Change perception
- Engage with employees
- Engage with new target groups
- Increase market share
- Increase sales / profitability
- Develop your business
Service DesignBack to top
Service design is the activity of planning and organising people, infrastructure, communication and material components of a service; in order to improve its quality and the interaction between service provider and customer.
The purpose of AlignandPull’s service design methodologies is to design a service according to the exact needs of customers or participants, so that the service is user-friendly, competitive and relevant to the customers.
The backbone of the AlignandPull process is to understand the behaviour of the customers; their needs, desires, ambitions and motivations.
Our service design team draw on the methodologies of fields such as ethnography, zeitgeist and journalism to gather customer insights through interviews and shadowing service users.
Service design may create the opportunity to drive improvement changes to an existing service or spark the creation of brand new services.
Market Analytics and ResearchBack to top
Why is Market Research so important?
Having thorough market information is the first requirement for any organisation.
It helps in pricing, advertising, improvising, etc. It helps to know the various segments of the market and customers, the trends prevailing in the market, customer analysis, choice modelling, competitor analysis, risk, feasibility, advertising and drives the right marketing mix and validates the brand proposition. It helps to define the needs in areas like communication with current and potential customers; identifying opportunities, minimising commercial risks, identifying opportunities.
Market Research has succeeded when the value of the findings or conclusion surpasses the cost of conducting the research itself – numerous times.
Value Proposition DevelopmentBack to top
Be coveted, highly prized, the first choice and must have
After getting the business fundamentals right, the objective of a successful organisation is to create value for customers — a way to help customers get an important job done, away to make their life better. AlignandPull believes that organisations should constantly be striving to improve and innovate solutions alongside working on driving perceptions to be more highly valued above the competition.
There are lots of small components that need to be addressed in the right order, to establish a sustainable desire for your services and products. There is more ongoing activity to ensure you remain at the top of the ‘valued’ leader board, the first choice, the one that everyone talks about and are willing to pay more for.
AlignandPull have the tools, processes, workshops, hands on consultancy team and activity programmes to help you be coveted and prized above your competitors and remain that way.
Just one of the many AlignandPull business improvement components.
InsightBack to top
Organisations need to be able to adapt quickly
Many businesses find it difficult to keep up with new technology, and what they miss most is the ability to change direction in order to get the most sales from their audience. Business strategies and activities need to be regularly assessed and if needs be, updated in order to ensure that its impact does not diminish.
In this undercurrent of economic pressure; insight research and the prediction of trends is essential. There are still plenty of opportunities for business as our clients have experienced. Downturn forces change, innovation a fresh jostle for market share. Insight helps give you a direction of travel.
Workforce EngagementBack to top
A powerful sense of belonging
Employee Engagement is the extent to which employee commitment, both emotional and intellectual, exists relative to accomplishing the work, mission, and vision of the organisation. Engagement can be seen as a heightened level of ownership where each employee wants to do whatever they can for the benefit of their internal and external customers, and for the success of the organisation as a whole. A corporate belief is established.
Invest in this and reap the productivity and staff retention rewards