There’s comfort in copying a more successful competitor, for sure. If you want success you need genuine differentation.
Brand perceptions are formed, hardened and fixed by experience.
66 indicators your brand is dying. Brand Value Perception Decline. There’s is one constant in all these brand casualties. It’s what it’s missing.
When developing a brand, there’s one thing to be avoided at all costs.
AlignandPull has attracted another stock market listed super premier client for ongoing brand value development.
The attractive mast-head of American political protagonist Donald Trump. But what is this suspiciously alluring promise based on?
Stop the incessant merry-go-round of purpose goal ambiguity.
Never under estimate how powerful a strong bland proposition can be.
Changing customer perception about your product or service brand.
Toxic brand development interventions – sold by agencies which don’t know what a brand means.