Branding an SME, SME Marketing

Strong, attractive SME branding principles

To see just how “magnetic” your company is, ask yourself the following questions . . .


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branding companies, value perception

Is your brand dying?

66 indicators your brand is dying. Brand Value Perception Decline. There’s is one constant in all these brand casualties. It’s what it’s missing.


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changing perceptions Bad Brand

Changing the perceptions of a bad brand

Brand perceptions are formed, hardened and fixed by experience.


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digital experiences brand refreshing brand refresh

Cleaning a brushes brand

Packaging Design. We have done some lovely work for Harris Brushes, who make a quality product and have done for many years.


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branding manufacturers

Branding specifically for manufacturers

Branding Manufactures. Manufacturing in the UK makes up 10% GVA, 45% of exports and directly employs 2.7 million people


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proposition-differentiation value proposition

The rise of the terrible brand clones

There’s comfort in copying a more successful competitor, for sure. If you want success you need genuine differentation.


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corporate-branding-agency

Talkin’ about an evolution

The strongest brands are the ones that are aligned and ‘pulling’ together toward a common purpose.


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business-improvement grow evolve develop

The slow killer business stranglers

It’s the slow strangler that can affect businesses large, medium and small in just about any sector.


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niche branding super niching

Super-niching. What is it and why does it work?

The rewards are there as you become focused and excellent in your field of business.


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advertising agency birmingham

AlignandPull chosen for Pan European campaign

AlignandPull has been chosen to develop a high profile, powerful, pan-European campaign.


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