Be a brand Ali

Brand originals are now rare, great ideas and originality are the new world currency. Strive to be outstanding and original.


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Leading an LED revolution

We all know a brand is more than a logo... Our head of creative talks us through the process and rationale behind a recent brand overhaul.


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Good brand guidelines

I’ve seen many companies waste vast amounts of marketing budget by not putting time into this very important asset.


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Disruptive brands

Uber. The year’s most highly valued start-up. Cue black cab protests, Government intervention and a much better service.


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Successful carer recruitment

Recruiting Carers. Solving the problem of home care recruitment with effective recruitment marketing.


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Convergence – Customer experience and marketing

A new world that you can’t help but feel, see, taste, hear and smell.


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They are multiplying. The brand clones are on the rise

Value proposition differentiation. When you don't have it you join the march of pretty same, the me too, sloppy and listless. Don't be another clone.


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Previously insurmountable brands are being value digested

Brand Value. Strategic awareness occurs when you have differentiated your brand in the mind of your market.


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Branding a product. Launching a brand, not a product

Branding a product. Over time, product patents expire and features hit diminishing returns.


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Brand strategy. B2C or B&C that is the question?

One change is the growing trend away from consumers only being influenced by brands.


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