branding manufacturers

Branding specifically for manufacturers

Branding Manufactures. Manufacturing in the UK makes up 10% GVA, 45% of exports and directly employs 2.7 million people


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proposition-differentiation value proposition

The rise of the terrible brand clones

There’s comfort in copying a more successful competitor, for sure. If you want success you need genuine differentation.


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business-improvement grow evolve develop

The slow killer business stranglers

It’s the slow strangler that can affect businesses large, medium and small in just about any sector.


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niche branding super niching

Super-niching. What is it and why does it work?

The rewards are there as you become focused and excellent in your field of business.


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advertising agency birmingham

AlignandPull chosen for Pan European campaign

AlignandPull has been chosen to develop a high profile, powerful, pan-European campaign.


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digital-agency-birmingham-online-agency-midlands

Burn your online competition

Bring on great online brand disruptions from the brave new market entrants, who effortlessly burn the established competition.


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company branding brand development

The things great brands know. No 2

When developing a brand, there’s one thing to be avoided at all costs.


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brand perception

The things great brands know. No 1

Before you can change it, develop it, grow it, you first have to face up to the reality of it.


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powerful-branding simon sinek ted talk

People don’t buy what you do

Why is Apple so innovative as brand? Year after year, after year, they’re more innovative than all their competition.


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mergers and acquisitions, growth

Mergers and Acquisitions

Mergers and Acquisitions. Don’t underestimate the need to manage this carefully to avoid a complete brand mess.


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