How well are you performing online?

Is your online presence delivering value? What do you know about your visitors? How is your digital environment changing the way you do business? Do your organisations ambitions align with your digital presence? Does your digital experience live up to your brand proposition?

As with every form of communication, AlignandPull believe analysis and understanding of behaviours are key to success. If things are not working, you need to know why, what and how to change them. AlignandPull are experienced digital analysts, evaluating and delivering digital progress and powerfully aligned digital solutions through multi-channel applications.

User experience is a critical component in brand perception

Confusing information; poor content, not enough interactivity, too much interactivity, mobile compatibility, reliability, refresh speeds, social sharing . . . the list goes on!

AlignandPull work with organisations to create the most appropriate experience for your audience groups; delivering organisational ambition and developing business opportunities. We believe that a digital asset should avoid taking on the ‘traditional ad agency’ persona and push sell, but instead build relationships with online audiences, creating loyalty and repeat visits – the pull.

Evaluation, monitoring and continual improvement are key to success.

How do you enjoy amazing success online, what’s the secret?

Like technology, you’ve got to keep moving.

You need to understand your audience and their expectations, then create something that goes beyond in order to create impact, a connection and loyalty. Relevant clear content and messaging, aesthetics, useful features, accessible browsing, mobile, apps alongside social dialogue all play a part. Online is great, but it’s competitive. To stand out and succeed, you need to establish and project a strong brand value proposition to your target audience through multiple communication channels and a clear call to action.

AlignandPull have a team that were very much involved in the early web world, as technologies developed we were the early adopters, finding the best use and relevance for our clients. We still think in the same way with an even greater abundance of technology choice. Online is no longer new media – we believe that total alignment and integration is key to brand marketing success.

AlignandPull, as the name suggests is all about the convergence of ideas and disciplines.

A successful app is an innovative way to promote your business, product or service through a benefits-driven experience.

Businesses are increasingly using mobile and wireless solutions to deliver their services and support their propositions in order to reduce time, improve performance and engage with consumers on a daily basis.

Mobile phones have become a vital part of everyone’s life. Nobody can imagine life without one;  we use them for communicating, connectivity, photography, games, information and of course individual interests. Mobile apps are a great way of enabling your customers to interact with your business, without any interruptions, no matter where they are.

AlignandPull have experience in designing and developing mobile apps that focus on benefits driven engagement; that in some instances can also drive revenue back into the business.

Between 2009 and 2012, worldwide mobile browsing activity saw a 1000% increase, yes 1000%!

How many times have you used your mobile today? Mobile devices have become a staple in everyday living around the world.  More than ever, it’s important that websites are optimised for mobile browsing, or utilise responsive web design, as 1 in 4 users (and growing) expect to access the web from their mobile device at least once a day.

AlignandPull have experience in delivering responsive web design and mobile optimisation projects to boost customer engagement.

Would you like a big slice of the mobile browsing pie?

Grid Server

What is it?

A shared hosting plan where you don’t need to worry about sudden increases in traffic, our shared servers have you covered. The Grid is perfect for your WordPress, portfolio site or small business website with or without e-commerce.

What are the benefits?

Clusters of Servers Working Together

Each pool of clusters is optimised for a specific task (web services, email, databases and more). With multiple servers handling each task, redundancy is built-in and your site never has to fight for the resources of a single server.

Burstable Resources

Your site is always ready to handle intense bursts of web traffic from Digg, Reddit, Slashdot or any other major source. Your databases automatically scale along with web traffic using the innovative Auto-Scaling MySQL system.

Auto-Scaling MySQL

Auto-Scaling MySQL technology provides the behind-the-scenes power your websites need to handle intense bursts of database activity on-demand. A suite of exclusive tools developed by constantly monitoring your database for bursts in activity and automatically springing into action with on-the-fly migrations to a temporary MySQL Burst Container as needed. When the burst subsides your databases are automatically migrated back to the SmartPool.

MySQL GridContainer Add-On

A dedicated single instance of MySQL Server with fully isolated resources. You’re never competing with other users or applications.

All in one place

Email

Mail by (mt) is built on a powerful new infrastructure to deliver fast, supported, business-class email. Mail features an easy to use, beautiful interface. With full IMAP support; using your favourite desktop or mobile app is quick & simple.

Full MIME Support
Supports attachments and viewing HTML/rich emails.

Rich HTML email editor
Add style and structure to your emails without any hassle.

Robust Infrastructure
Built on an entirely new, robust infrastructure. No need to update your existing IMAP clients, either.

Address Book
With Mail you will be able to access all of your contacts from anywhere and you can share them with anyone through a number of supported clients and mobile devices.

Drag ’n Drop
Managing your contacts has never been easier. Our drag ’n drop interface is simple and helps you get all of your contacts sorted the way you want.

Photo Thumbnails
Quickly add a person’s photo to their Address Book entry so that you will always be able to recognise them.

Vcards
Importing and exporting is as easy as dropping in a person’s Vcard information.

Calendar
Create calendar entries to keep you in touch with what’s going on. Share your events so people know what you’re up to. Be reminded of important tasks, events and meetings – all this, within your browser or a mobile device of your choice.

With monthly, weekly and daily views you will always be aware of what is happening in the present and future.

Need to reschedule? Mail’s easy to use interface allows you to quickly create, move and resize scheduled events.

Dedicated Virtual Server

What is it?
Dedicated Virtual hosting is the best choice for a scalable, easy-to-use virtual hosting solution.

What are the benefits?
High-end HP hardware, RAID-10 SAS disks and the fastest OS virtualisation technology available makes (dv) faster and more reliable than the competition.

Use the Plesk control panel to visually manage all your server operations in one place. Easily create and maintain domains, databases, email accounts, FTP users and more from an attractive, web interface. Built-in Webmail, web statistics and one-click installers for WordPress, Joomla, PhpBB, Magento and many more via Plesk’s APS Catalog.

Content Delivery Network

What is it?
Global distribution of your static content – Global distribution delivers your sites faster; all while lightening server load and increasing performance.

Global, Edgecast-powered network serves your content from 19 locations on 4 continents to bring your content to users faster than ever before.

What are the benefits?
Fast sites ensure better user experience. Drastically decreasing page load times and increasing conversion from our global network to build loyal and engaged users.

Removing static content load from your origin server frees up valuable server and network resources, helping your applications perform and respond at lightning speed.

Popular search engines now reward fast-loading sites with better rankings. Increase traffic, rank and visibility with little effort.

AlignandPull’s Advanced E-mailer System

A&P Mail makes it easy to attract new subscribers, send them beautiful email newsletters and see stunning reports on the results.

What are the benefits?

We’ll host all your images on our lightning-fast CDN at no additional cost so your email loads super fast.

We don’t impose any design restrictions, and you won’t find any ugly ‘powered by’ logos or branding either.

Nobody likes writing something twice. Now you can import any content from your web site into your newsletter, formatted beautifully and ready to send. Import your upcoming events, your latest blog posts and just about anything else into your newsletter without typing a single word.

Any templates can automatically be optimised for both desktop and mobile email clients. This means you know it will look just as great on an iPhone as it does in Outlook or Gmail.

A/B Split testing
Easily test two variations of your email campaigns, then send the best performer!

The Automatic A/B testing feature makes it easy to test different subject lines, sender details and even totally different email designs. It’s simple to set up and you learn something about your audience every time you do it.

Spam Testing
Run your campaign through popular spam filters at desktop, server and firewall level before you send it.

Inbox Preview – See your emails before you send
See screenshots of your email in over 20 different clients before you send your campaign.

We’ll archive all your sent campaigns, free!
Every time you send an email, we archive a copy of it – so you’ll always have a full and up-to-date history of what you’ve sent. We can also provide you with a single line of code, that when added to your site will display an up-to-date list of every email you’ve sent.

Auto-responders and drip campaigns
Quickly build and schedule automated welcome messages, birthday greetings and other date-based campaigns.

A form to your site
We can create signup forms and add it to your site. That way your subscriber lists are always up-to-date.

Subscription confirmations
You can ask your subscribers to confirm their email address when signing up to your list.

Custom fields
Store anything you like on subscribers and easily insert them into email content.

Social Sharing
It’s easy for you and your subscribers to virally share your campaigns on Twitter and Facebook.

The art and science of reaching target audiences, using marketing communication channels such as online, social media, PR, experiences or direct mail for example. It is concerned with deciding who to target, when, with what message and how.

The communication plan serves as a guide to the communication and sponsorship efforts throughout the duration of the project. It is a living and working document and is updated periodically as audiences require change. It explains how to convey the right message, from the right communicator, to the right audience, through the right channel, at the right time. It addresses the six basic elements of communications: communicator, message, communication channel, feedback mechanism, receiver/audience, and time frame.

A communication plan includes:

• Who – the target audiences
• What – the key messages that are trying to be articulated
• When – timing
• Why – the desired outcomes
• How – the communication vehicle
• By whom – the sender

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