Destination branding and marketing. AlignandPull are working with Tourism South East to innovate and improve their service design for the benefit of members, the regional economy, business to business and the consumer.
DESTINATION BRANDING AND MARKETING
Tourism South East recognise they need to develop their services to take into account new demands from new medias and the expectations of consumers.
There have been sweeping Government cuts to tourism promotion and development. Previously funded activities will no longer be funded, so innovation is required to change the approach and effectiveness to marketing the region.