Coca-Cola Enterprises is a large part of the Coca-Cola organisations, providing the bottling and distribution of the large portfolio of Coco-Cola drinks brands. CCE also provide the refrigeration POS units. There is always a big build up to the main yearly meetings, which required AlignandPull’s internal and corporate communications expertise, dealing with colleagues in the USA and Europe.
AlignandPull support CCE with corporate assembly themes and incentives across Europe. Supporting Coca-Cola Enterprises leadership events in Europe, internal communications and incentives, event themes, messaging structures, presentation development. AlignandPull also provided ‘on site’ event support and assisted with workshops.