High street expectation

Client: University of Birmingham  |  Services: Strategy. Branding. Creative  |  Sector: Education

Working in partnership with the University to develop services, find new commercial opportunities and improve customer experiences, the Print Me store (a student print shop at the heart of the University campus) was a perfect example of how we could add value. We worked with Creative Media to innovate new retail opportunities, products and transformed a mundane copy shop and service into an exciting retail experience.

Minimising costs, maximising on space

Products were sourced, digital visuals were created and over the course of 2 days the project refit was installed. The shop now has a more comprehensive range of products and services available in a much more engaging way. Sales have increased dramatically. We are constantly working in a ‘retail way’ to develop the space and diversify the product range beyond to appeal all aspects of University life, from sports clubs to T-Shirt for parties, to personalised gifts and events.

TESTIMONIAL

safe pair of hands

AlignandPull have been supporting and developing our brand for the past 15 years. I consider them to be a partner and a safe pair of hands. The relationship is firmly rooted, with a unique team togetherness.”

DONNA HARRIS, DIRECTOR OF CREATIVE MEDIA