changing perceptions Bad Brand

Changing the perceptions of a bad brand

Brand perceptions are formed, hardened and fixed by experience.


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corporate-branding-agency

Talkin’ about an evolution

The strongest brands are the ones that are aligned and ‘pulling’ together toward a common purpose.


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Mare-Li joins the brand team

Mare-Li joins the brand agency project management team at AlignandPull to help support continued growth.


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Be a brand Ali

Brand originals are now rare, great ideas and originality are the new world currency. Strive to be outstanding and original.


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They are multiplying. The brand clones are on the rise

Value proposition differentiation. When you don't have it you join the march of pretty same, the me too, sloppy and listless. Don't be another clone.


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Reinventing the Stop sign

Stop the incessant merry-go-round of purpose goal ambiguity.


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It’s always nice to get great feedback

I used to nickname AlignandPull – Arm-and-a-leg! However, they delivered value and results.


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Customers expect a consistent brand experience

If the term “responsive web design” or RWD is new to you, don’t feel bad.


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Beware of toxic brand development

Toxic brand development interventions - sold by agencies which don’t know what a brand means.


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