Brand perceptions are formed, hardened and fixed by experience.
The strongest brands are the ones that are aligned and ‘pulling’ together toward a common purpose.
Mare-Li joins the brand agency project management team at AlignandPull to help support continued growth.
Brand originals are now rare, great ideas and originality are the new world currency. Strive to be outstanding and original.
Value proposition differentiation. When you don’t have it you join the march of pretty same, the me too, sloppy and listless. Don’t be another clone.
Stop the incessant merry-go-round of purpose goal ambiguity.
If the term “responsive web design” or RWD is new to you, don’t feel bad.
Toxic brand development interventions – sold by agencies which don’t know what a brand means.