changing perceptions Bad Brand

Changing the perceptions of a bad brand

Brand perceptions are formed, hardened and fixed by experience.


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branding manufacturers

Branding specifically for manufacturers

Branding Manufactures. Manufacturing in the UK makes up 10% GVA, 45% of exports and directly employs 2.7 million people


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proposition-differentiation value proposition

The rise of the terrible brand clones

There’s comfort in copying a more successful competitor, for sure. If you want success you need genuine differentation.


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brand perception

The things great brands know. No 1

Before you can change it, develop it, grow it, you first have to face up to the reality of it.


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The trouble with pizza

How do you convincingly differentiate in a market that is highly commoditised?


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