Why the change?
So, we became the project. By treating ourselves as the client, we developed a new appreciation of the client experience – identifying the need for change, how they go about it, and the resistance that goes with it.
Changing the perceptions of a bad brand
Brand perceptions are formed, hardened and fixed by experience.
Can you point the high-powered perception at yourself?
We try and do our own stuff, oh how we try. Our collateral is inconsistent and out of date.
