business agility and iteration

Why the change?

So, we became the project. By treating ourselves as the client, we developed a new appreciation of the client experience – identifying the need for change, how they go about it, and the resistance that goes with it.


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changing perceptions Bad Brand

Changing the perceptions of a bad brand

Brand perceptions are formed, hardened and fixed by experience.


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Can you point the high-powered perception at yourself?

We try and do our own stuff, oh how we try. Our collateral is inconsistent and out of date.


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