University Marketing. AlignandPull have been partnering with the University of Birmingham to develop services, find new commercial opportunities and improve customer experiences.
This is PRINT ME, a previously under-utilised, sterile, lo-fi print and finishing service used for binding thesis documents and dissertations. So, we turned this into something new, exciting and relevant with more services and a great customer experience for the student audience groups.
University Marketing. We created totally bespoke wall coverings, sourced furniture, designed impactful graphics for new products, created an interactive artwork library full of creative inspiration, right through to managing the complete fit out and site installation. We incorporated engaging customer touch-points, bright leap out wall and floor graphics with incorporated three-dimensional objects, splashings of bright color, juxtaposed textures and customisable merchandising areas to create an interesting and inspiring retail experience.
To take advantage of nearby foot-fall, we developed some engaging and impactful kinetic POS screen graphics to shout about PRINT ME’s wide variety of products and services. Being opposite the main University food hall, this is sure to increase customer reach and boost revenue. The new PRINT ME demands attention!
PRINT ME has been universally well received and has generated much excitement. This has been an enjoyable project, very hands on, concepts, design and build.
Well done everyone.
- Commercialisation University
- University Marketing
- Customer experience
- Repositioning it as high street space like urban outfitters and SuperDry.
- Incorporating some nice customer touch points
- Interactive experience
- Artwork ideas browse and purchase
- Produce sourcing
- Custom wall coverings, all bespoke
- Fit out, and make the complete solution