Business and Brand Transformation Agency AlignandPull were in residence yesterday at the NEC to attend the IFSEC exhibition. Our client was exhibiting and we always take the opportunity to have a good look at the competition, emerging technologies, trends, cultures and opportunities — with exhibitors from all over the world, this is really a ‘stay-cation’. There is no substitute in my book for legwork and talking face to face, no matter how much we love the social web.

Speaking to various organisations and trade visitors, this year the bar has been raised in terms of size and quality of the exhibition;  with lots of new propositions, and converged IP starting to become more prevalent.


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