AlignandPull like to immerse themselves in clients brands, understanding the audience, the mechanics and ambitions of the organisation to aid business transformation and brand transformation. For ELEY, who make ammunition used by the majority of the world’s top shooters, the team went down to the local range to experience various competitive rifle and pistol disciplines.

As you can imagine some of us were better than others and with a day of Christmas shopping or drinking up for grabs, the competition was particularly fierce amongst the girls.

Some of us have even taken up the sport, joining their local shooting club!

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