Content marketing it’s more powerful than advertising
It took some time for some businesses to grasp that Social Media and content marketing is not just for kids. It's very a core channel now. All types of business in a range of sectors are focussing on structured and considered content marketing.
Free marketing, turn customers into powerful advocates.
The traditional marketing funnel is a bit dead, and it almost encourages you to treat customers in the wrong way. Customers become nearly an afterthought, a prospect that needs converting and cash extracting.
Is your brand dying?
66 indicators your brand is dying. Brand Value Perception Decline. There’s is one constant in all these brand casualties. It’s what it’s missing.
Digital Clutter
The digital revolution was and is awesome. But. It's going wrong, really wrong for most businesses. So what are the winning organisations doing so differently?
Strong, attractive SME branding principles
To see just how “magnetic” your company is, ask yourself the following questions . . .
Talkin’ about an evolution
The strongest brands are the ones that are aligned and ‘pulling’ together toward a common purpose.
Why the change?
So, we became the project. By treating ourselves as the client, we developed a new appreciation of the client experience – identifying the need for change, how they go about it, and the resistance that goes with it.
Marketing trends for 2018
Another year unravels in front of us with endless possibilities. Where to start, what’s new where should I focus?