Is your brand dying?
66 indicators your brand is dying. Brand Value Perception Decline. There’s is one constant in all these brand casualties. It’s what it’s missing.
Digital Clutter
The digital revolution was and is awesome. But. It's going wrong, really wrong for most businesses. So what are the winning organisations doing so differently?
Marketing trends for 2018
Another year unravels in front of us with endless possibilities. Where to start, what’s new where should I focus?
Why should only the large corporates have the powerful marketing advantage?
Now you can have top performing, affordable, corporate level marketing, specially designed for SME’s.
The things great brands know. No 2
When developing a brand, there’s one thing to be avoided at all costs.
People don’t buy what you do
Why is Apple so innovative as brand? Year after year, after year, they’re more innovative than all their competition.
Brand is effect, not the cause
We’re finding that the old ‘positioning + visual identity’ formula no longer delivers, everyone is doing that.
You could miss it
City’s are the melting pot of change, early adoption, competing and cross-pollinating brand cultures.
Be a brand Ali
Brand originals are now rare, great ideas and originality are the new world currency. Strive to be outstanding and original.