23rd September 2020
Free marketing, turn customers into powerful advocates.
The traditional marketing funnel is a bit dead, and it almost encourages you to treat customers in the wrong way. Customers become nearly an afterthought, a prospect that needs converting and cash extracting.
30th May 2019
Digital Clutter
The digital revolution was and is awesome. But. It's going wrong, really wrong for most businesses. So what are the winning organisations doing so differently?
2nd April 2019
Strong, attractive SME branding principles
To see just how “magnetic” your company is, ask yourself the following questions . . .
29th March 2018
Changing the perceptions of a bad brand
Brand perceptions are formed, hardened and fixed by experience.
17th January 2018
Why should only the large corporates have the powerful marketing advantage?
Now you can have top performing, affordable, corporate level marketing, specially designed for SME’s.
5th January 2018
Cleaning a brushes brand
Packaging Design. We have done some lovely work for Harris Brushes, who make a quality product and have done for many years.
11th July 2017
Branding specifically for manufacturers
Branding Manufactures. Manufacturing in the UK makes up 10% GVA, 45% of exports and directly employs 2.7 million people
26th June 2017
The rise of the terrible brand clones
There’s comfort in copying a more successful competitor, for sure. If you want success you need genuine differentation.
7th March 2017
The things great brands know. No 2
When developing a brand, there’s one thing to be avoided at all costs.
3rd January 2017
Mergers and Acquisitions
Mergers and Acquisitions. Don’t underestimate the need to manage this carefully to avoid a complete brand mess.