Strong, attractive SME branding principles
To see just how “magnetic” your company is, ask yourself the following questions . . .
Changing a bad brand perception
Changing customer perception about your product or service brand.
Brand,Business Innovation,Strategy,Marketing,Industry Insights
Talkin’ about an evolution
The strongest brands are the ones that are aligned and ‘pulling’ together toward a common purpose.
Why the change?
So, we became the project. By treating ourselves as the client, we developed a new appreciation of the client experience – identifying the need for change, how they go about it, and the resistance that goes with it.