A sharper commercial edge

Client: UoB  |  Services: Brand. Creative. Strategy  |  Sector: Education

In an institution that is required to engage a multitude of audiences – undergraduates, postgraduates, different faculties, business partners – there were many needs to be considered.

We understand brands. And so drawing on our long-standing relationship with the UoB, we acted as a strategic partner, supporting internal creative teams by first helping them to get to grips with their new brand. And then ensuring they could effectively apply it across the board.

Long term partnership

With literally hundreds of assets and pieces of collateral to be created – from literature to learning spaces – we became the UoB’s brand partner; creating and rolling-out key campaign materials while refining clear design guidelines and carefully controlled processes to benchmark the quality and direction of others.


safe pair of hands

AlignandPull have been supporting and developing our brand for the past 15 years. I consider them to be a partner and a safe pair of hands. The relationship is firmly rooted, with a unique team togetherness.”