The strength of global consistency
Client: Forever Living Products | Services: Strategy. Brand. Creative. Digital | Sector: Retail
With individual managers in each country left to develop their own brand guidelines, the company’s communications had become increasingly disjointed. Forever Living UK asked us to create a new brand strategy and visual identity that was more closely aligned to the brand’s original core proposition.
International growth
The new approach would inform the UK and US marketing strategy, with the identity rolling out across a range of promotional materials, packaging and sales collateral designed to recruit distributers, engage new business owners and grow the business opportunity worldwide.
TESTIMONIAL
valued support
“Working with AlignandPull over the last few years has helped us create consistency throughout our brand and distributor communications. Their support is valued through all areas of the business, from international product launches to our annual Global Rallies.”
SARA MARGERRISON, HEAD OF MARKETING & EVENTS
