A brave philosophy for growth

Progress is an independent provider of specialist social care services to vulnerable children and young adults. They approached us because they felt they had outgrown their brand and wanted to continue to grow, with a stronger identity, a braver philosophy and a more congruent set of brand values.

We wanted to challenge the perceptions of disability and caring. To invite children and families to step outside their everyday beliefs and consider the glorious and wonderful extent of what could be. ‘Just Imagine’ was born. It sums up our commitment to look beyond just the immediate requirements of those who need us, to see the possibilities and potential of all that they could become.