Social Marketing
Client: NHS | Services: Creative. Social. Events | Sector: Care
The ‘Discuss It. Choose It. Use It’ campaign developed by AlignandPull was the creative solution to a challenging brief of raising awareness of lasting and reliable contraceptive for young adults and was the culmination of 12 months work involving end user teenage workshop groups and front line health workers.
Campaign champions
From experience young adults can be a tough audience to get through to – they are media savvy and are easily switched off to educational campaigns.
Our approach was to involve young adults from across Birmingham developing the campaign to ensure that the final look and feel resonates with their views on sexual health. From our focus groups we engaged ‘campaign champions’ to help spread the good word!
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