Talkin’ about an evolution
The strongest brands are the ones that are aligned and ‘pulling’ together toward a common purpose.
Changing the perceptions of a bad brand
Brand perceptions are formed, hardened and fixed by experience.
Mare-Li joins the brand team
Mare-Li joins the brand agency project management team at AlignandPull to help support continued growth.
Be a brand Ali
Brand originals are now rare, great ideas and originality are the new world currency. Strive to be outstanding and original.
They are multiplying. The brand clones are on the rise
Value proposition differentiation. When you don't have it you join the march of pretty same, the me too, sloppy and listless. Don't be another clone.
It’s always nice to get great feedback
I used to nickname AlignandPull – Arm-and-a-leg! However, they delivered value and results.
Customers expect a consistent brand experience
If the term “responsive web design” or RWD is new to you, don’t feel bad.
Beware of toxic brand development
Toxic brand development interventions - sold by agencies which don’t know what a brand means.