branding companies, value perception

Is your brand dying?

66 indicators your brand is dying. Brand Value Perception Decline. There’s is one constant in all these brand casualties. It’s what it’s missing.

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Changing a bad brand perception

Changing customer perception about your product or service brand.

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changing perceptions Bad Brand

Changing the perceptions of a bad brand

Brand perceptions are formed, hardened and fixed by experience.

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proposition-differentiation value proposition

The rise of the terrible brand clones

There’s comfort in copying a more successful competitor, for sure. If you want success you need genuine differentation.

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company branding brand development

The things great brands know. No 2

When developing a brand, there’s one thing to be avoided at all costs.

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Don’t Trump your brand

The attractive mast-head of American political protagonist Donald Trump. But what is this suspiciously alluring promise based on?

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The incredible power of the bland!

Never under estimate how powerful a strong bland proposition can be.

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Beware of toxic brand development

Toxic brand development interventions - sold by agencies which don’t know what a brand means.

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