Changing the perceptions of a bad brand
Brand perceptions are formed, hardened and fixed by experience.
Branding specifically for manufacturers
Branding Manufactures. Manufacturing in the UK makes up 10% GVA, 45% of exports and directly employs 2.7 million people
The rise of the terrible brand clones
There’s comfort in copying a more successful competitor, for sure. If you want success you need genuine differentation.
The things great brands know. No 1
Before you can change it, develop it, grow it, you first have to face up to the reality of it.
The trouble with pizza
How do you convincingly differentiate in a market that is highly commoditised?