29th March 2018
Changing the perceptions of a bad brand
Brand perceptions are formed, hardened and fixed by experience.
11th July 2017
Branding specifically for manufacturers
Branding Manufactures. Manufacturing in the UK makes up 10% GVA, 45% of exports and directly employs 2.7 million people
26th June 2017
The rise of the terrible brand clones
There’s comfort in copying a more successful competitor, for sure. If you want success you need genuine differentation.
24th February 2017
The things great brands know. No 1
Before you can change it, develop it, grow it, you first have to face up to the reality of it.
6th June 2012
The trouble with pizza
How do you convincingly differentiate in a market that is highly commoditised?