branding companies, value perception

Is your brand dying?

66 indicators your brand is dying. Brand Value Perception Decline. There’s is one constant in all these brand casualties. It’s what it’s missing.


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Branding an SME, SME Marketing

Strong, attractive SME branding principles

To see just how “magnetic” your company is, ask yourself the following questions . . .


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Changing a bad brand perception

Changing customer perception about your product or service brand.


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corporate-branding-agency

Talkin’ about an evolution

The strongest brands are the ones that are aligned and ‘pulling’ together toward a common purpose.


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business agility and iteration

Why the change?

So, we became the project. By treating ourselves as the client, we developed a new appreciation of the client experience – identifying the need for change, how they go about it, and the resistance that goes with it.


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marketing trends for 2018 content marketing

Marketing trends for 2018

Another year unravels in front of us with endless possibilities. Where to start, what’s new where should I focus?


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changing perceptions Bad Brand

Changing the perceptions of a bad brand

Brand perceptions are formed, hardened and fixed by experience.


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digital experiences brand refreshing brand refresh

Cleaning a brushes brand

Packaging Design. We have done some lovely work for Harris Brushes, who make a quality product and have done for many years.


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branding manufacturers

Branding specifically for manufacturers

Branding Manufactures. Manufacturing in the UK makes up 10% GVA, 45% of exports and directly employs 2.7 million people


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proposition-differentiation value proposition

The rise of the terrible brand clones

There’s comfort in copying a more successful competitor, for sure. If you want success you need genuine differentation.


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