1st September 2020
Is your brand dying?
66 indicators your brand is dying. Brand Value Perception Decline. There’s is one constant in all these brand casualties. It’s what it’s missing.
2nd April 2019
Strong, attractive SME branding principles
To see just how “magnetic” your company is, ask yourself the following questions . . .
22nd May 2018
Changing a bad brand perception
Changing customer perception about your product or service brand.
14th May 2018
Talkin’ about an evolution
The strongest brands are the ones that are aligned and ‘pulling’ together toward a common purpose.
3rd May 2018
Why the change?
So, we became the project. By treating ourselves as the client, we developed a new appreciation of the client experience – identifying the need for change, how they go about it, and the resistance that goes with it.
31st March 2018
Marketing trends for 2018
Another year unravels in front of us with endless possibilities. Where to start, what’s new where should I focus?
29th March 2018
Changing the perceptions of a bad brand
Brand perceptions are formed, hardened and fixed by experience.
5th January 2018
Cleaning a brushes brand
Packaging Design. We have done some lovely work for Harris Brushes, who make a quality product and have done for many years.
11th July 2017
Branding specifically for manufacturers
Branding Manufactures. Manufacturing in the UK makes up 10% GVA, 45% of exports and directly employs 2.7 million people
26th June 2017
The rise of the terrible brand clones
There’s comfort in copying a more successful competitor, for sure. If you want success you need genuine differentation.