24th May 2021
Selling a business, for more
Selling a business for a higher value exit. For many business owners selling your business is a once in a lifetime ride off into the sunset happy forever after the event, so you want to get it right, make informed decisions and maximise your chance of achieving your aspirational exit value.
22nd May 2018
Changing a bad brand perception
Changing customer perception about your product or service brand.
14th May 2018
Talkin’ about an evolution
The strongest brands are the ones that are aligned and ‘pulling’ together toward a common purpose.
5th January 2018
Cleaning a brushes brand
Packaging Design. We have done some lovely work for Harris Brushes, who make a quality product and have done for many years.
11th July 2017
Branding specifically for manufacturers
Branding Manufactures. Manufacturing in the UK makes up 10% GVA, 45% of exports and directly employs 2.7 million people
26th June 2017
The rise of the terrible brand clones
There’s comfort in copying a more successful competitor, for sure. If you want success you need genuine differentation.
24th May 2017
The slow killer business stranglers
It’s the slow strangler that can affect businesses large, medium and small in just about any sector.
16th May 2017
Super-niching. What is it and why does it work?
The rewards are there as you become focused and excellent in your field of business.
1st January 2017
Brand is effect, not the cause
We’re finding that the old ‘positioning + visual identity’ formula no longer delivers, everyone is doing that.
10th October 2016
Key person of influence
AlignandPull were in attendance, The Key Person of Influence Brand Accelerator, Barbican Centre London, October the 7th.