14th May 2018
Talkin’ about an evolution
The strongest brands are the ones that are aligned and ‘pulling’ together toward a common purpose.
29th March 2018
Changing the perceptions of a bad brand
Brand perceptions are formed, hardened and fixed by experience.
3rd January 2017
People don’t buy what you do
Why is Apple so innovative as brand? Year after year, after year, they’re more innovative than all their competition.
1st January 2017
Brand is effect, not the cause
We’re finding that the old ‘positioning + visual identity’ formula no longer delivers, everyone is doing that.
22nd June 2016
Be a brand Ali
Brand originals are now rare, great ideas and originality are the new world currency. Strive to be outstanding and original.