Talkin’ about an evolution
The strongest brands are the ones that are aligned and ‘pulling’ together toward a common purpose.
Changing the perceptions of a bad brand
Brand perceptions are formed, hardened and fixed by experience.
People don’t buy what you do
Why is Apple so innovative as brand? Year after year, after year, they’re more innovative than all their competition.
Brand is effect, not the cause
We’re finding that the old ‘positioning + visual identity’ formula no longer delivers, everyone is doing that.
Be a brand Ali
Brand originals are now rare, great ideas and originality are the new world currency. Strive to be outstanding and original.