Talkin’ about an evolution

The strongest brands are the ones that are aligned and ‘pulling’ together toward a common purpose.

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changing perceptions Bad Brand

Changing the perceptions of a bad brand

Brand perceptions are formed, hardened and fixed by experience.

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powerful-branding simon sinek ted talk

People don’t buy what you do

Why is Apple so innovative as brand? Year after year, after year, they’re more innovative than all their competition.

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brand design agencies business growth

Brand is effect, not the cause

We’re finding that the old ‘positioning + visual identity’ formula no longer delivers, everyone is doing that.

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Be a brand Ali

Brand originals are now rare, great ideas and originality are the new world currency. Strive to be outstanding and original.

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